How Social Media Usage in 2025 is Shaping Business Trends
As of 2025, social media is still expanding quickly and has established itself in daily life. People are using social media more than ever before for everything from chatting with friends to finding new brands. This gives businesses more opportunities to engage with their audience, advertise their services, and increase sales. Let's examine the most recent data on social media usage and determine how it affects your company. Key Social Media Usage Statistics (Top Picks) Social media is currently used by 5.24 billion people worldwide. From 2.07 billion in 2015, this figure has more than doubled. On average, each user is active on 6.83 different platforms—which shows how people like to switch between apps like Facebook, YouTube, WhatsApp, Instagram, and TikTok. 63.9% of the world’s population uses social media. Among users aged 18 and above, the percentage is even higher at 86.1%. The average user spends 2 hours and 21 minutes per day on socia...